SEO stands for Search Engine Optimization, it is an effective art or science which can be implemented to match your website, product or service to what people are searching for online.
An SEO is a tool which plays an essential role in increasing the rank of a particular website in a given search engine such as Google, Bing etc. SEO is used to cater to the consumer’s needs rather than bombarding them with advertisements. An SEO can either be paid or organic and will rank on a search engine accordingly.
WHY USE SEO
SEO plays a vital role in any form of digital marketing. The higher the page ranking of your website, product or service, the greater the likelihood that the appropriate consumer would match it. It is a great advantage to have as it provides an edge over the competition by ranking your website higher than the rest. A good SEO can help your business, product or service to grow and reach its maximum potential. The objective or end goal for everyone’s the same, which is to get optimal lead generations with effective and well-suited methods or techniques.
A few of the same are given below.
Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of selling the given product. Lead generation in modern times is generated online through various techniques like social media, SEO etc.
Some of the Lead generation techniques used are followed.
1.) Audit and Find Opportunities to Improve
An audit can be a great way to evaluate your current standing, find gaps in your strategy, and identify opportunities for improvement both onsite and offsite.
2.) Make Sure Your Site is Mobile-Friendly
Mobile-friendly websites are critical for success in Google. Today more than 60 per cent of all Google searches are performed on a mobile device. In 2016 google decided to update their algorithm that specifically boosted websites that are mobile-friendly in-order to develop supporting technology
3.) Target Long-Tail Keywords
Long-tail keywords are keywords that include 2 or more words or phrases. They generate a higher rank and are easier to use. In some cases, you may begin to see significant results well in advance of the 6-month mark.
4.) Optimize With RankBrain in Mind
Organic Click-Through-Rate (CTR). Of the people that see your website listed in the search results, how many are actually clicking through to your webpage? If you perform well, you are more likely to get pushed up in the rankings. If you don’t, you are likely to go down.
Bounce Rate., When a user accesses your webpage, if they stay for a period of time it doesn’t count If they leave immediately before interacting with your page (known as a bounce), this increases your bounce rate. This shows Google that the content on your page may not be what the users were expecting when they clicked on it.
Time On Site. Taking the same concept a step further, the time that they end up spending on your page matters for RankBrain optimization as well. Keeping them on your page for longer periods of time than your competition shows that your content was useful and interesting to their audience — something they want to reward.
5.) Create Supplementary Media for Distribution
Use the information that you have gathered to help you put together:
6.) Don’t Neglect Social Media
Even if your focus is on generating SEO leads and not necessarily on growing your social media following, it is important to remember that the two should go hand-in-hand. Social media can provide a great platform for networking. Social media can be a great platform for distributing your content, securing new backlinks, and generally generating opportunities that will benefit your search engine optimization in the future.
7.) Update Existing Content That Has Performed
Giving an article a “New Years Update” can also be a great way to signal to users that the article contains new information while targeting a whole host of year-related keywords typically searched by users who are looking for the freshest, most up-to-date information.
8.) Find Wikipedia Broken Link Opportunities
Although this may an advance strategy for skilled professionals it is a highly effective one. It may take several attempts to get a link to stick on popular platforms, but it has everything that you would hope for from a link building strategy — it’s scalable, white hat, and produces results.
On Wikipedia, browse through search topics that contain information that is relevant to your website. Go through the references section, and look for citations that have been marked with the “[dead link]” tag, which typically shows up to the far right of the citation in the “References” section of every Wikipedia page.
9.) Use Your Competition’s Keywords as a Roadmap
Finding case studies and generating your own opinion can be a time-consuming process. If you want to skip a lot of the research phase, you can jump in front of the pack by taking cues from your competition.
10.) Create Long-Form Content
It means that you are simply providing more information to your users. You are diving deeper into the subject and giving more value to their searchers. Google would always prefer to route its users to websites that provide more useful information.
You may like also – Want More Leads? Get a Responsive Website