Marketing, it is an area of business. We all know this fact but to marketing, there is a lot more than what is seen to the eyes. Marketing is not just about posting what you are selling and what are services that you offer in an attractive way but more than that it is about targeting the minds of customers and potential customers. Marketing brings some amazing benefits to the business and has a direct impact on the sales and growth of the business. From traditional to digital marketing has progressed it means and recently 73 percent of the marketers have the thinking that AI is one of the critical elements of marketing in recent times. Here we have listed 10 technologies that could transform the marketing field in 2019.
- Artificial Intelligence
Making the computer do everything that a human is capable of is what we call artificial intelligence and when it is about marketing as stated it is about taking the right decision at the right time in the right places. This is what artificial intelligence could be able to bring and it is thus expected that marketing decisions could be taken with more effectiveness while making the contemplations on the artificial intelligence. The machine learning and deep learning to extract the best possible options for marketing is what is expected from this transformative technology.
- Big Data
Big data is what we hear all around the world and we see that it is connected to artificial intelligence but as an element, it could also make the impacts on the marketing to make personalization to be integrated while the marketing analysis is being done. Big data brings the data-driven creativity to make the experience of the customer to be customized in the marketing campaigns and this is what we can call the actual transformation in the field of marketing.
- Social media platforms
Well, this is not new but this for is not out of the fashion too. Marketing when was started to be done through the digital mediums the first thing that marketers did hit was social media platforms and this is what is still being used. Social media platforms have made companies able to run multiple campaigns all at once and that too in the low costs. This technological update has increased the reach and accessibility of the marketers.
- Bots and chatbots
You might have heard about bots and chatbots but have heard that these are another thing that could be used in marketing. Actually, it is a technology that is making the marketing to become more personalized and customized by programming the chatbots or bots in accordance with the requirements that a client or customer has got. It is responsive instantly and could make the experience of customer service increased and along with that marketing to be done. This technology could also be said to be used further as it brings enormous benefits.
- Extended realities: MR, VR, and AR
Augmented reality, Virtual reality, and mixed reality are concepts that are becoming famous in recent times. These technologies are said to be important in the marketing where they make the contemplations on giving the customers experience about what they could buy or what they are being offered. This makes the buying decision of the customers to be impacted by giving them the chance to experience the product before buying it.
- Cross-platform engagement marketing
Here I would like to first explain what is cross-platform engagement is. Well, cross-platform refers to connecting two or more platforms with each other through different ideas. In the days of traditional marketing it was probably not possible to get this done however in the world of technology it has been proven that businesses could make the contemplations on getting the benefits in the field of marketing by cross-platform engagement. The technological mediums have a connection to each other and now one platform could drive the customer to another platform. One of the basic examples of the same is SEO where just using a keyword could make the people to be transferred to the home page from an external site or even the internal pages could be connected to each other through this. The best example of this could be the things that Wikipedia page creator services do. This makes the customers to be taken to a specific place as the marketers want. This also could be able to bring enormous benefits to the table for the marketers.
The era of technology and digitalization is what we call this time to be. Keeping technology aside is almost impossible and it has become a necessary element however the technologies that are mentioned above are not only essential but they have turned the entire field around and it could be said that these transformative technologies are going to change the field more in the upcoming times.